As YouTube continues its long disruptive trek to replace broadcast tv, among other things, they've been developing what could be called a hits strategy. They're starting to run tv ads for top creators to reach an even broader audience and they're identifying top channels for "Google Preferred" ad status. Last week Tubefilter uncovered promo materials and the channels that are being identified as the top 1% in their respective verticals including music. I was surprised to hear that YouTube was running tv ads for creators like Michelle Phan but I would assume that's a short-term tactic not a long-term strategy....

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