Over the years Apple has done a superior job compared to most major companies of using alternative music to connect it's products to hipper and wish-they-were hipper consumers. A new artfully shot television spot does it again, using the Pixie's "Gigantic" as the background to a look at the musical capabilities of the iPhone 5S. WATCH: Related articles What's A Fan Worth? Topspin Shares New Data, Launches 'Average Value Of A Fan' The Week's Top Music Apps: Touch Free Music, Crowdsourced Lyrics, Old Time Radio & More

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