Last night Vevo announced quite a bit of news at its NewFront pitch. Of special interest is a deal with Mirriad, a company that inserts ads into surfaces shown in the video. It's a smart use of the ad spaces created within the video's narrative for product placements after the fact. For artists whose songs are played repeatedly over time, this innovation could offer a revenue stream that ages well. Vevo's NewFront included news about "tentpole events" for videos that are "certified" when they hit 100 million views: "In the two years the designation has existed, over 275 videos and...

More...