There's a recent piece about a musician who has built a huge online following by simply focusing on those who care enough to interact with him online. I can't find the article now but the theme of focusing on those who care, rather than amassing large numbers of likes and whatnot from those who are simply aware of your existence, is a recurring one that recently appeared in two tech posts featuring musical examples. The piece I can't find, though I think it came out in the last month, gets better and better in my mind. It was an amazing...

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