Layar is an augmented reality (AR) mobile app which presents additional content on your mobile screen when an encoded image is scanned. Throwing Snow (Ross Tones) used a Layar-coded album cover for this week's release of "Mosaic." Though Layar emphasizes the use of print images, once encoded they can be scanned online. AR of this type is an interesting phenomenon that is still trying to breakthrough and is not without its drawbacks as illustrated, to some degree, by the "Mosaic" campaign. Layar is apparently a widely used AR solution, claiming 38 million downloads and use of their Layar Creator by...

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