Though sometimes described in such forms as "Lady Gaga's Backplane," the social networking company is actually an independent entity and Lady Gaga is an investor and shining star. Backplane gradually grew from LittleMonsters.com to an odd assortment of brands tied together by the platform. Now they're planning to open the whole thing up, according to new COO and president Scott Harrison, and they're emphasizing monetization as well as the kind of control you can't get from Facebook. Scott Harrison, a Wall St. vet, talked to TechCrunch about Backplane's plans. The short version is that providing a service to big brands...

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