The importance of knowing what to look and look out for when considering your best promotional resources increases drastically as more platforms become available. It feels like it's impossible to keep up, but if you go into the search for the promotional marketing tools armed knowing what questions to ask, what to consider, and what to avoid entirely, you're automatically ahead of the game. Always be cautious of empty-promise marketing. You'll want to steer clear of anyone boasting a guaranteed record deal, set numbers of followers on Facebook and Twitter or views on YouTube. Your best bet is to identify...

More...