By Mike Townsend of Ditto Music. Nashville singer songwriter Louisa reached number 9 on iTunes this week by using iTunes new 'Instant Gratification' feature. What is iTunes instant gratification? For a long time now, iTunes’ pre-order facility has been used by artists as a way of driving first weeks sales in search of that elusive chart position. Whilst the notion of pre-ordering a digital music product that, by nature, will never run out of stock might seem unusual; used alongside the correct promotion and fan interaction, that sense of anticipation and hype can translate into an effective pre-order campaign and...

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