DIY musicians using advertising to promote their work is rarely discussed on Hypebot though we do cover a wide range of marketing approaches including other forms of advertising. But given the ability to target specific populations with low-cost online ads, it's something DIY musicians should certainly consider. Jon Ostrow recently addressed the issue of advertising from which I've gathered a few tips for DIY musicians. Over at the Disc Makers blog, Jon Ostrow answers the question, "Should you advertise online?" Ostrow sees advertising providing two main benefits for DIY and indie musicians: "Awareness" - What might also be called branding....

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