Yesterday SFX Entertainment and Viagogo announced a 5 year, $75 million agreement for Viagogo to provide exclusive and official ticketing services for all SFX Entertainment events. Described as a "sponsorship agreement," Viagogo will be able to promote themselves worldwide to the EDM demographic. The deal gives SFX one official reseller plus additional potential at scale with discussion of a loyalty program. Also, earlier this month SFX and T-Mobile extended their "marketing alignment." Having previously acquired ticketing companies Paylogic, Flavorus and Clubtix, SFX Entertainment apparently decided they needed a secondary ticketing service that may have been just too big to buy....

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