Sidestep is a mobile merch app that's designed to allow fans to pick up merch at the show or to have it shipped home. This month Sidestep launched a brand new native app for iOS and I took the opportunity to get an update from CEO and Founder Eric Jones about their progress. As it turns out, fans are responding strongly and Sidestep is getting a positive reception not only from artists but from merch companies and venues as well. Though that's a lot of relationships to manage, Sidestep seems to be succeeding at becoming a valued partner to all...

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