Smule has focused on apps that typically allow everyone to participate in making music. With the launch of Smuush, they are now experimenting with tech that turns community participation into music videos. Smuush gathers Vine videos with the same music-related hashtag, identifies the ones that are made while playing the actual song and then stitches some of those together into a complete music video. Currently it's in demo mode but they will be opening things up and sync licensing is part of their planning from the beginning. Turner Kirk is the marketing guy at Smule who led the team that...

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