When I read the short version of Arena's proposition, to give artists and rightsholders an outlandish amount of money for streaming free music with no advertising, it seemed a bit difficult to take seriously. When I looked more closely at their business plan, I recognized that the big play is to become the premier location for streaming and artist storefronts by overperforming on all fronts. And then I found the part about album set-up fees and it all came into focus. Well, sort of, it's a bit complex but well worth a closer look. 101 Distribution first launched a mobile...

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