Musicians and labels are getting paid use of their music in more than 1.4 billion monthly YouTube views through Rumblefish. Founded by a professional musician and film composer, their multi-year head start in the sector has made them attractive to large digital distributors, deep label catalogs, and independent songwriters. Rumblefish says it has cleared more copyrights for use in online video, more than any other provider. On average, Rumblefish is signing up 10,000, and up to 30,000, songs each week; and music from the 5 million copyright catalog is licensed 50,000-80,000 times per day. While several start-ups are working on...

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