Email Marketing may seem a little bit old school, but the truth is, if you're taking a pass on this avenue you're missing a critical opportunity to personalize your band to fan communication. Having Facebook & Twitter followers and fans crawling your BandPage, Sound Cloud, or StoryAmp is fantastic but if you aren't utilizing those tools to point your followers toward signing up for your mailing list, now might be a good time to reconsider your plan of action. Here's why... With email distribution lists you have to opportunity to own and track your data. If you're connecting with fans...

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