By Rachel Bailey from the Sonicbids Blog. When promoting a record, there are a couple of different philosophies about the most effective way to get your music heard. One, the carpet-bomb method, involves sending a press release, download, or digital stream to every contact in your press list arsenal. The other – and in my experience, more effective way – is to curate a list of writers whose work and tastes you know, who you think will really dig your sound, and to reach out to them personally. It is possible, even advisable, to do both of these things at...

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