Apple's $3 billion purchase of Beats and Beats Music became official on Friday. Following have been the inevitable leaks and rumors about what will happen NEXT, including the news that Ian Rogers will head both Beats Music and iTunes Radio. Along with the official annoucements came the release of this bizarre video ad that lacks all the usual 'cool' of most Apple and Beats offerings. WATCH: Related articles CONFIRMED: Ian Rogers and Trent Reznor Making Move To Apple Disconnect Your Music Service From Facebook NOW, Says Beats Music Exec' Ian Rogers Ian Rogers To Helm Beats Music and iTunes Radio

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