Global rights agency for the independent label sector, Merlin has cut a direct licensing deal with Pandora. The deal, which applies to the United States, gives Merlin's 20,000 independent record labels and distributors access to Pandora analytics and a long promised communication channel for Merlin artists to directly engage their fans. Included in the deal: Pandora will accelerate the discovery of new music by combining the expertise of Merlin’s participating labels with Pandora’s data from the Music Genome Project to identify select tracks for additional exposure on Pandora’s playlists targeted to the right listeners. Merlin’s labels and artists will have...

More...