Listening to Pandora does not mean that users listen to to less broadcast radio, according to a new study. Researchers at NuVoodoo Media Services interviewed 1100 respondents ages 14-54. Their findings indicate that 62% of Pandora users listen to Pandora at least 30 minutes per day and nearly as many spend that much time with broadcast radio. As Pandora use increases, so does the percentage that listen to it at least 30 minutes daily. But the percentage spending at least that much time with broadcast radio does not decrease. More Music Options Lead To More Time Spent Listening Increasingly, as...

More...