By Jhoni Jackson from the SonicBids Blog. Here’s the scenario: You’ve meticulously crafted the perfect press email and sent it out to various journalists, but you’ve gotten zero replies. Now what? Before you send a follow-up, review this list of possible explanations as to why you haven’t scored a story. If you can self-diagnose before trying again, your second attempt will be all the more worthwhile. 1. What did your email look like? Did you make the most of your subject line? Was it descriptive, but not totally hey-look-at-me in all capital letters and such? The subject is the first...

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