One of the most powerful aspects of crowdfunding is the direct connections to fans that make it possible. But too many crowdfunding campaigns default to an old school music industry model that even the music industry has been leaving behind. First you get the money and make a lot of noise, then you retreat into the studio to make your record, then you reappear with a campaign for the upcoming release and try to get everybody excited again. Instead you should plan an integrated album campaign that includes direct contact with fans from beginning to end. Musicians crowdfund a lot...

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