Today's music industry does not lend itself to a "one-size-fits-all" model of any sort. It takes experimentation and exploration to develop a strategy and to execute it efficiently. Times have changed - no longer do record labels hold and monopolize all the cards of artist discovery. The tech boom has made the tools you need to record your music, manage your music, and get it out to your fans more accessible than ever before - if you know how to utilize them. You must know your message or your audience never will. That means you need to know your brand,...

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