With album sales, broadcast radio, and many other mainstream revenue sources for artists fading quickly into "has beens", we are being forced into a new era of networking & promotion. Every conversation, connection, and follow up communication is an opportunity to engage your current audience and reach new fans. Are you taking every opportunity to cultivate connections? If you haven't utilized incentivized email capture at your most recent performances, this article is a great starting point for your future endeavors. There is value in information. You don't need to have a full engineering team running data grabs, you just have...

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