YouTube is a powerful platform for musicians in many ways including its strength as a streaming music service, its reach as a marketing platform and its advertising revenue. But a recent study of music fans' behavior points out that YouTube is also an important part of the customer journey to purchasing music and maybe other things as well. So musicians should make their voices heard not just on such concerns as licensing issues but on platform features as well. The power of YouTube as an interactive streaming music service is well-established as is its potential for music marketing. YouTube also...

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