Though Beats Music was a no show at yesterday's big Apple event there were some musical moments. U2 promoted their new album giveaway via iTunes and Justin Timberlake and Jimmy Fallon's voices (and hands) appeared in iPhone 6 ads. Apple's big day was mostly about new phones, the Apple Watch and iOS 8 but the announcement of Apple Pay is more directly relevant. With payments shifting to mobile, those who lead in that space, as Apple is likely to do, will become important players in much of the commerce at live events and festivals and part of the ecommerce puzzle...

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