Spotify has introduced video ads as an attempt to generate more revenue from non paying users. The leading music streaming service’s “Sponsored Session” will be a15 - 30 second video ad followed by 30 minutes of uninterrupted music. The idea behind this new strategy is allow non paying users to have longer uninterrupted listening time in exchange for an up front video message. A similar campaign was launched for desktop Spotify users called “Video Takeover”. Company’s opting into this new strategy are McDonalds, Nike, Sprint, and Target among others. MORE: ASCAP has announced a new Songwriter’s Workshop in NYC. This...

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