By Lueda Alia from Alueda. Last night, I came across an article titled “I Read and Replied to Every Single PR Email I Received for a Week” by Zach Schonfeld, which describes my daily, exhausting experience with my inbox(es) all too well. Many years ago, reading press releases was the best way to keep updated with what was happening in the music world. Press releases were a godsend at a time when information on the web was limited, bands didn’t keep in touch with fans regularly, and more importantly, there were far fewer PR agencies around. But that time has...

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