Joshua Brustein at Businessweek looks at the possibility that a new Apple commercial is a ripoff of the original concept for OK Go's "The Writing's On the Wall" music video. Apparently they pitched the concept of the music video to Apple for a potential collaboration. Apple said no, hired the production company and the director and shot a commercial that relies on similar concepts. It's an interesting issue for a number of reasons including the perspective that Apple took the idea and got it right. There's a famous quote, often attributed to Steve Jobs, something along the lines of: "It's...

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