By Danny Chang from the The Daily Rind. It is evident that native advertisements on Facebook are becoming an integral part of the user experience. Nevertheless, with Facebook rolling out more features for News Feed ads and the overhaul of right-column ads, getting the most out of your real estate on the platform is more critical than ever. Here are three simple tips for optimizing your ads and placing you firmly above the competition: 1. Use first-party data whenever possible. Whenever one advertises, the first question is often about who should see the ads. Though prospecting targets allows you to...

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