Guesting on the Charlie Rose show, Apple CEO Tim Cook shared why he wanted Apple to buy Beats, even with it's $3.2 billion price tag. Some of Cook's enthusiasm for the deal was about talent. Jimmy Iovinne and Dr. are “off the charts...creative geniuses,” says Cook; who also praised their branding abilities and deep connections to the music and artistic community. How Beats Music Closed The $3.2 Deal "Some people think they’re all alike," said Cook of Beats vs. other subscription music services. "Well, let me tell you, I went into the thing sceptically. Not into the acquisition: into...

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