By Michael E. Spinelli, founder of Eventsnype. In a recent interview, Apple CEO Tim Cook dubbed Beats co-founders Jimmy Iovine and Dr. “creative geniuses.” The justification CEO Tim Cook gave for acquiring Beats for $3 billion was the recognition that “human curation was important in the subscription service – that the sequencing of songs that you listen to affect how you feel.” [1] Given the questionable activity level of Beats’ record amount of users and the leaked royalty statements showing small margins of profitability this past summer, human curated playlist is not where streaming services are headed. [2] Today’s...

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