By Yannick Ilunga from The Jazz Spotlight. This is probably old news to you: social media is a great way to build and grow a fan base. When looking for a platform to promote their music, many artists turn to the various Facebook, Twitter, YouTube, etc. When it comes to social media promotion, it is important to have a strategy and goals in mind. There are many different ways social media can be used for promotion. The following four are some easy-to-implement tactics that musicians can use to grow their fan base and strengthen the bond with those who love...

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