Excerpted from Kyle Bylin's new collection of essays Promised Land: Youth Culture, Disruptive Startups, and the Social Music Revolution. I was ten when I recorded “The Rockafeller Skank” by Fatboy Slim off the radio onto cassette tape. Twelve when the music video “The Real Slim Shady” by Eminem premiered on MTV’s Total Request Live. The idea that I could reach out and connect with the artists I liked didn’t exist yet or at least wasn’t familiar to me. MySpace didn’t catch on where I grew up — almost no one that I knew had it. Artists were perceived as unreachable....

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