UPDATED: Apple is discontinuing the Beats Music service it purchased as part of a $3.2 billion deal that included Beats audio hardware, according to the usually reputable Techcrunch. 5 sources "including several prominent employees at Apple and Beats" confirmed to the blog that many engineers from Beats Music have been shifted to other projects at Apple, including iTunes. Is Apple Shutting Down Beats Music Or Rebranding It? Techcrunch cites the trouble that Beats Music has had gaining traction, and points to no mention of the service at the recent iPhone 6/Apple Watch mega-event as further proof. "The fact that the...

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