Selling tickets on tour is such a special trick, that not even the magicians of Las egas have fully mastered. People make acts sell tickets to play, place 500 posters and 10,000 fliers around town, and even force their entire family to buy tickets to see the big show, yet sometimes it still doesn't work. My roommate told me that if you need all your friends to come to the show, you aren't making enough "fans." After touring with Matisyahu for so many years as a guest rapper and finally earning a opening slot on last years Festival of LIghts...

More...