By Jamie Ludiwg from the Sonicbids Blog. When it comes to coverage, "lead time," or the amount of advance notice a publication needs to assign an article before its run date, is an essential consideration for artists. While it may not seem necessary for a baby band to employ the same lead time strategies as record labels and more established artists, remember that everyone is competing for the same resources as everyone else. There are reasons why, for example, records are released months after they are pressed rather than that same day. Translated editorially, that same type of lead time...

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