It's not a new argument. If monthly subscription prices for music were lower - say $5 instead of $10 - more people would be willing to pay' thus, leading to more revenue for artists and labels. No one know if it really would lead to more net revenues. But now, the powerful party pushing lower pricing is the mighty Apple; and that means we may be about to find out. Its no secret that Apple is on talks with the labels about a new set of rights and features that it would like to add to a relaunched Beats Music...

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