Big brands are finding all sorts of way to connect with youth and that elusive thing called cool. But most of all, when they get serious about that mission, they focus on music as the connector. Efforts may involve other elements but music is the key. Budweiser's strengthening its brand with Budweiser Made For Music offering support for producers and djs in the early stages. American Express is the launch partner for a new project, MADE Music, from a company that specializes in coolness and youth. Budweiser Made For Music In Australia Budweiser Made For Music is giving up-and-coming producers...

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