By 2ndLine Co-founder & CEO Stephen Backer. Your goals as an artist are to make music, to share your music with fans, and to support yourself with the proceeds. But, in an era of slumping album sales, often-negligible streaming revenues, and constant competition for listeners’ attention, it’s grown increasingly difficult to make a living unless you have a blockbuster hit on your hands. Currently, fans seem willing to pay for access and experiences rather than ownership. In this environment, conventional wisdom tells you to give away recordings for free to boost awareness and touring revenues, and then hit the road...

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