Some people might be surprised that I basically ditch complex and detailed language developed by researchers and practitioners that appears designed to clarify communication about communication. Cause when I start ranting about people taking a useful word like "crowdfunding" and trying to attach divergent meanings that muddy the water, I'm arguing for maintaining clarity in communication. But the language of communication professionals is compartmentalized and does not support the people for whom I write, DIY/indie musicians and their teams. Why Would I Take My Lead From Propagandists? Let's turn to an industry marketing dictionary and see how it defines "marketing":...

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