Rightsholders have accused Google of promoting piracy since the dawn of search. The online giant's efforts to end the practice have been frustratingly incremental. But they took several steps forward with some significant announcements over the last few days that include downgraded search results for pirate sites and upgraded ad units that promote music and other media better. In 2012, Google announced they'd downrank sites which received a large number of valid DMCA notices. They now say they’ve :refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites." The update will...

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