By Bobby Borg from SonicBids.com Direct marketing is the process of bypassing intermediaries to communicate directly with fans, build awareness, and generate sales. Emailing tour dates, texting announcements about contests, posting website links to your fundraisers, even phoning reminders and mailing postcards about your record release are all direct marketing methods. In all cases, the most important ingredient needed to ensure success is persuasive content. As they say, “Content is king.” Here are nine brief tips that can help make sure your fans follow your lead and fulfill your marketing goals. 1. Say the most important things first The first...

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