Austin-based Front Gate Tickets has announced a strategic alliance with another Austin-based company, Umbel, to provide comprehensive analytics from platforms such as Facebook to their clients. Using a system it calls Digital Genome analysis, Umbel is able to uncover data points in their customer base to create relevant ticket buyer profiles for a particular artist and then find analogous fans via Facebook and using that connection to promote and market shows. According to the companies, representative results include an average 10x return on ad spend across multiple campaigns for a Front Gate promoter client using Umbel Reach Extension. Front Gate...

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