In parts one and two of The Cyber PR Guide to Creating an Effective Music Marketing Plan, Ariel Hyatt highlighted the importance of having a sound online presence and went on to give us the best practices for a new release launch. Today, she shares what to do in the time between albums to keep the connections you've made while continuing to grow your fan base. We live in a society of instant gratification. As much as we may wish that we could reverse that, there's really no turning back, so... you've got to give the people what they want....

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