Social media has become as ubiquitous as radio play and touring when it comes to an artist making themselves known to the public. However there is a certain finesse that comes with using social media in music. Social Media success comes with being multi-faceted in your approach. Taylor Swift seems to have accomplished that with her last album, 1989. While album sales in the music industry have been on the steady decline in recent years, Taylor Swift has managed to sell 1.287 million albums in her first week. Jana Pochop explains the main factors that have contributed to her success....

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