By Angela Mastrogiacomo of MuddyPawPR.com As a publicist, one of the first questions I ask potential clients is “what do you view as a successful campaign?” This is crucial because it lets me know where their heads are at, and how our visions are going to align. Believe it or not, things like “We’d like to be on Rolling Stone” or “We’d like to have 1,000 more Facebook likes by the end of 3 months” is not all that uncommon to hear. And look, it’s not that I don’t believe in your band, or think that you won’t get there...

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