By Nikki Neumann with Dotted Line Communications With less than 10 percent of Facebook posts, and possibly less tweets, ever viewed, text messages have an open rate estimated at 98 percent and 90 percent texts are read within 3 minutes of being received. With numbers like that, it’s hard not to wonder what kind of potential SMS campaigns could see in the hip-hop industry. 50 Cent, for example, has nearly 39 million Facebook likes, and nearly 7.5 million Twitter followers. If 40 percent of those Facebook followers opted in to receive SMS messaging updates, 50 Cent could reach upwards of...

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