By Jesse Lakes co-founder and CEO of GeoRiot One of the hardest parts about selling music on iTunes is that there’s not currently a way to see which of your marketing efforts are actually leading to sales. You’re left with questions like: What social media platforms have a higher EPC? What artists/albums/songs are people actually buying? Which marketing channel brings the highest return for the cost? As the leading link management platform for the iTunes ecosystem, GeoRiot has been trying to answer those questions for clients since day one. At the end of last month, we released our Relative Conversion...

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