I admit to a bit of surprise when Uber's PR team reached out on Friday with a personal invite to "Please join Uber CEO Travis Kalanick and Special Partner Guest for a global press call to announce a first-of-its-kind partnership." The music notes at the top of the invite only added to the intrigue; and over the weekend the story leaked: Uber is partnering with Spotify to bring music to the backseat of its popular car service. Details, Video & Why It's A Big Win On Monday, the two companies will announce a partnership that will give users of Uber's...

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