When Universal first unveiled their intent to use retroactive product placement throughout their YouTube catalog, the idea wasn't exactly welcomes with open arms. Since the announcement, the inserting of new ads in old videos has taken place and really isn't as bad as initially projected. In a recent interview with Rolling Stone, Ted Micco of Mirriad speaks to the technology that allows for the doing away or pre-video advertisements. “It works in exactly the same way as you would plan a media campaign for a brand around music videos. But instead of running pre-roll, now you’d buy spots inside the...

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